Wednesday, May 09, 2012

Meet the Fastest Growing Fraternity in the Nation … Alpha Sigma Phi, 60% Growth Rate Per Year! » Phired Up Recruitment Blog

60% a year? How do they do that? More to the point, is there something SigEp could learn from their experience?
Be sure to hit the link and read the whole article. It is fascinating.

Meet the Fastest Growing Fraternity in the Nation … Alpha Sigma Phi, 60% Growth Rate Per Year! » Phired Up Recruitment Blog:

Phired Up: Why now? Gordy, what is Alpha Sig doing different now than when you and I served on staff after college – let alone the 150+ years before then? 

Alpha Sig: Here’s one big difference: We rarely hire guys right out of college. Today, Alpha Sig’s consultant team includes a guy with a law degree, a past employee in sales, and a guy with business experience. We only have one staff member that joined staff straight from his undergrad experience. Five members of our team have master’s degrees and Four members of our headquarters staff have masters degrees in higher education … three are former Greek Advisors. That’s important since 87% of our chapters received visits from headquarters this academic year.

Phired Up: What!? That hiring model is so different from what Alpha Sig used to do, and it’s very different from the traditional consultant/expansion model of other fraternity headquarters. 

Alpha Sig: We’re hiring professionals to do professional work. We’ve recently hired two staff members who are not members – Tabatha Sarco and Danny Miller. We like that type of diversity of thought and experience. We think the number of staff members we have with higher education degrees and Greek advising backgrounds puts us in a position to better understand how we can improve upon the partnerships we have with our host institutions.
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To be clear, I am not advocating that we attempt to grow at anything approaching that rate. We could, however take a lesson on how they are able to successfully petition a campus, and at the quality and the model of their paid staff and the volunteers & alumni advising the chapters.

It is definitely worth some discussion.

(P.S.: thanks to "SigEp Sam" Moschelli for finding this article. I stole it from his Facebook page.)