Greek organization image

This article in the Southern Utah Univ. student paper has a reference which stopped me in my tracks:

Marketing pioneer David Ogilvy once said, "Every advertisement should be thought of as a contribution to the complex symbol which is the brand image." Each poster and sign that an organization produces contributes the image of that group.

The next obvious question is: What do your posters say about the brand image of your chapter?
About SigEp?

OP-ED: Greek organizations must repair image - Opinion