A cool personal branding site for college students « Wally’s Follies

A number of years ago business guru Tom Peters wrote an article called "The Brand Called You" about personal branding importance and strategy. The article spawned lots of interest and the self-help guys made buckets of money showing people "how-to." The ideas even made it into SigEp CLA programs for a few years.

The idea of personal branding is, if anything, even more important today. The sooner you get started on the work of presenting yourself to the world honestly but with your best foot forward, so to speak, the better off you will be.

Most college kids today are already deeply into the Internet, but few have thought about how to use the Internet to help build a career. That’s what brand-yourself.com is all about. As students get closer to that dreaded day when they have to find a job, they’re going to find that MySpace profiles and silly stuff on Facebook just ain’t going to work.

Suffice to say a good personal brand is more than a snappy resumè and a Facebook page full of keg stand pictures.

A cool personal branding site for college students « Wally’s Follies