Friday, May 16, 2008

Another Greek Picture Rolling Out of Hollywood

ZETA TAU ALPHA DENOUNCES "THE HOUSE BUNNY" MOVIE

INDIANAPOLIS-Zeta Tau Alpha Fraternity for women expresses dismay that Columbia Pictures and Happy Madison Productions will release in August the feature film, “The House Bunny.”

This movie depicts a sorority called “Zeta Alpha Zeta” and refers to its members as “Zetas” and its facility as the “Zeta House.” The chapter house shown in the movie has the word “ZETA” above the door in turquoise, one of the official colors of the Zeta Tau Alpha Fraternity.

The Fraternity is the exclusive owner of the registered trademarks Zeta Tau Alpha and the Greek letters ZTA, and has been consistently using the term Zeta and Zetas to conduct business for nearly 100 years. The Fraternity believes that the use of “ZETA” in the film is improper and confusingly similar to ZTA. Zeta Tau Alpha is working with legal counsel to explore its options.

"We regret that the production and distribution companies have chosen to release a movie that portrays collegiate fraternity and sorority life in an offensive and inaccurate manner,” said Zeta Tau Alpha National President Laura Ladewig Mauro. “We have written a letter of protest to both companies but have received no response.”

Zeta Tau Alpha was founded in 1898 at the State Female Normal School (now Longwood University) in Farmville, Va., and has 148 active collegiate chapters and more than 195,000 members worldwide. A member of the National Panhellenic Conference of Greek women’s organizations, ZTA develops members’ leadership, academic and service skills and supports breast cancer education and awareness as its national philanthropy.