Monday, November 19, 2007

From the home office - SPRI partner

Another partnership deal announced by HQ.
SigEp SPRI Partnership
11/19/2007 8:39:23 AM

Sigma Phi Epsilon (SigEp), a national fraternity committed to “Building Balanced Leaders for the World’s Communities,” Sigma Phi Epsilon (SigEp), a national fraternity committed to “Building Balanced Leaders for the World’s Communities,” has partnered with SPRI Products as their sole provider of rubberized and core equipment.

The partnership will grant over 270,000 lifetime and undergraduate SigEp members with direct access to the latest in health and fitness information, products, news, and events. SigEp members can also receive favored pricing on featured SPRI products.

The mission of Sigma Phi Epsilon is based on the Balanced Man Ideal of Sound Mind and Sound Body. Members do not simply participate in intramural sports but are encouraged to sponsor annual physicals that measure cholesterol, blood pressure, and screen for different types of cancer. Members are empowered to live their best life… a large component of which is developing a healthy lifestyle through strength training, proper nutrition, and cardiovascular fitness.

SPRI is well known in the fitness industry because of quality and their focus on helping people aspire to healthier lives. SPRI has been the pioneer in the areas of rubber resistance training by utilizing medical technology to introduce the stability ball and rubberized tubing to the fitness industry over 25 years ago. Products are designed with all people in mind, young and old from amateur to professional athletes.

Adam Zwyer, SPRI’s Marketing Manager, states, “SPRI has a commitment to continue to improve our products as technology allows. We intend to continue to lead the industry by producing new and innovative products to help people achieve their health goals allowing them to live healthier, happier, and more mobile lives. SPRI does not simply produce fitness accessories; we produce solutions.”
Not to sound ungrateful or anything, but what is it exactly that we are getting out of this deal? Other than being a target audience, I mean. The various partnerships and associations may well be good for all concerned, but would it hurt to have just a bit more transparency?

Sigma Phi Epsilon Fraternity • News Release
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