Wednesday, September 13, 2006

ZTA - Save Lids to Save Lives

Zeta Tau Alpha Foundation wins NIC award

Indianapolis, Ind.-For the second year in a row, the Zeta Tau Alpha Foundation won the North-American Interfraternity Conference Foundations Seminar Award for Best Campaign/Program in Support of an Outside Philanthropy.

The latest award was for the Save Lids to Save Lives® campaign that Zeta Tau Alpha Fraternity (ZTA) co-sponsors with Yoplait® yogurt. ZTA won the same award in 2005 for its involvement with Courage Night, another breast cancer education awareness event.

For the past three years, ZTA has teamed with Yoplait to raise money for breast cancer research and awareness. Yoplait places special pink lids on its products and consumers collect the lids and send them to Yoplait, which makes contributions to the Susan G. Komen Breast Cancer Foundation and to the ZTA Foundation based on the number of lids received.

To generate maximum participation, Zeta Tau Alpha collegiate chapters planned yogurt-eating contests, dorm floor competitions, and collected lids at grocery stores, fitness centers, hotels and college football games.

Every ZTA collegiate chapter received posters, table tents, collection bins, banners, T-shirts and counter cards co-branded with the ZTA and Yoplait logos. ZTA promoted the effort in its fall donor newsletter, in Themis magazine articles, on the ZTA Web site, on chapter Web sites, in collegiate and community newspapers and Web sites, and in the Susan G. Komen newsletter, Frontline.

In response to the campaign’s success, Yoplait made a $15,000 donation to the ZTA Foundation for breast cancer education and awareness programs, and recognized ZTA’s work at the 2006 Komen Partner Summit.

The fall 2006 Save Lids to Save Lives campaign is currently underway, with ZTA once again leading a strong effort to help educate women about breast cancer. To support the Save Lids to Save Lives campaign, send pink Yoplait lids to:

Yoplait Save Lids to Save Lives PO Box 72716 Dept. Z Rockford, MN 55572-7016

Zeta Tau Alpha was founded in 1898 at the State Female Normal School (now Longwood University) in Farmville, Va., and has more than 187,000 members worldwide. One of the nation’s largest Greek women’s groups, ZTA develops members’ leadership, academic and service skills, and supports breast cancer education and awareness as its national philanthropy.

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