I was just playing around with a rather obscure feature of Google called "Trends". It allows you to enter search terms and get a graph of how often that term has been used for searching. You can also compare several terms to see which are most used.
On a whim I entered "Sigma Phi Epsilon", "Sigma Alpha Epsilon", and "Sigma Chi" to see what the trends looked like. Interesting. Sig Ep and SAE are pretty close, but the "Ski club" really gets a lot of searches. Don't know if that means much, but the Google Trends thingy has potential to be a fantastic time waster.
(Break's over. Back on your heads.)